It doesn’t matter what your business strategy is, a solid elevator pitch is essential for achieving all your goals.
What is an elevator pitch, and how I can write it properly?.
An elevator pitch is just a very small presentation to introduce your business or your project. Keep reading and you would learn how to build an effective elevator pitch.
Start defining the problem
One of the first things you need to do is identifying a real problem. Keep in mind that if you are not solving your customer problems, you do not have a good business model.
So, you do not have to solve all problems around the world. A “simple” problem is enough, what you need is to solve it.
Describe the solution
Forget about fancy words. Your customers do not need a vocabulary lesson.
Introduce the solution to them by using simple words. Try to describe the problem solution in one or two sentences maximum.
Focus on one problem. Avoid introducing multiple problems solutions.
You have to know your target
In this section you have to define what is the specific problem and who you are solving the problem for.
Besides, You need to have a market segmentation. Divide it into small groups. In adition, you need to know how big your potential market is, and also, it is necesary to learn what your customers have already spent.
In other words, in your unique presentation, it is necessary to explain the people in each segment and the total amount they have completed.
And remember, these numbers are a critical part of an elevator pitch presentation. Include your B2B marketing sales leads.
It’s time to describe the competition
You have to explain why your solution is different from your competitors’. So that, You have to ensure that you are building an excellent and unique solution for your customers.
In other words explain the key value proposition you offer that your competitors don’t.
Talk about your team
You have to be a team player, but you have to be sure you have the right team.
You should say why you think your business partner are the right team to execute your plan. Left your customer know why this group is what they need for overcoming the problem they have.
Let your customers know that are hiring the right people with Bright talent.
Financial summary is important
It is not a necessary to include a whole financial forecast, but it is important to understand your business model.
Show your business milestones
This is your final key element. In this you have to talk about your upcoming goals and also the time when you plan to a reach all of them.
If you have already accomplished some milestones don’t forget to mention it
Remember that the elevator pitch is short and you need to put everything together into a very clear presentation