How to Increase Your Conversion Rate
Currently, there are several trends that attract the attention of every marketing specialist. Marketing should focus on the client by creating personalized experience strategies through internal and external channels. This means that specialists should focus on the conversion rate.
The conversion Rate is marketing with the intention of seeking to increase conversions, that is, site visitors who pay customers. This process of improving the rate is called conversion rate optimization.
When we talk about optimizing the conversion rate, we are specifically referring to the use of user analysis and comments in order to improve the buyer experience and website performance.
Lead capture forms are the key to the conversion rate of your website. B2B marketing sales leads are the most critical point of your funnel, since this is the final interaction that separates your potential customers from those that are not.
Taking customers from the beginning of the purchase funnel, with no consideration of optimizing the conversion in the last stages, is a common mistake. It is important to consider that lead capture forms have a great impact if you consider their conversion capacity.
An excellent idea is to take the use of leads as an experiment to analyze the behavior of its users. Then use it as a reference point to develop the entire optimization plan.
There are other strategy you can use to increase your conversion rate. Take into consideration you can:
– When requesting information on an email subscription form, request the least amount of information possible.
– Try using an action language that encourages visitors to take action
– Use testimonials.
– Indicate the benefits of your product or service.
– Include a simple video on landing pages, so you can humanize your brand.
– Include the number of subscribers or followers of social networks.
– Incorporate strong calls to action (CTA) into each content of your site.
Remember, the key to a highly convertible website is trying. Not all strategies work for all websites. You need to figure out what will work best for your business and then run it.
If you still have doubts, consult the experts. Connect with more potential customers and improve your conversion success rate. Find us or call us today (1) 773-589-4090