First, it is important to know that B2B is shorthand for “business to business.” It refers to sales you make to other businesses rather than to individual consumers. Sales to consumers are referred to as “business-to-consumer” sales or B2C.
So, what are B2B sales?
They often take the form of one company selling supplies to another. For example, a tire manufacturer might sell merchandise to a car manufacturer. Business-to-business sales can also include services. Like when accounting firms help companies do their taxes.
What really is the difference between B2B and B2C Sales?
The greatest difference is that you’ll typically be dealing with either professional buyers or high-level executives when you attempt to make B2B sales. So, these sales often call for a somewhat higher level of professionalism than B2C sales. This is why b2b marketing sales leads this 2020 are so popular. Also, they require that you know how to effectively deal with gatekeepers.
Another difference in that the goals will be strategically different. Your primary concern with these sales is repeat business. You want to build relationships with the companies so that these businesses welcome you back numerous times. This isn’t the case with consumers. They tend to be easily influenced by the latest effective advertising tactic that rings their chimes.
In addition, price points for these sales tend to be more complex and multifaceted. That’s just not the case with consumer sales.
How to know which one is right for you
Well, it all comes down to what and how you like to sell. So, it really is up to you.
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